Friday, March 16, 2007

Inactive affiliates need to be reminded what your Affiliate Network is

As I started contacting the Affiliates who had signed up with the Nannies4hire.com program but have been inactive, I realized that many affiliates do not necessarily keep records of what Affiliate Networks they have signed up with.

So when you contact them I find it important to email them their sign in page and unique user id. If they can't remember their password..it can be sent to them. Otherwise you might find your email in their deleted box.

Friday, March 2, 2007

Thursday, March 1, 2007

Some new helpful resources and links for Affiliate Managers

I have added some links for resources I found interesting or helpful as an new Affiliate Manager (bottom right)

Are there reliable sources for offering free content to your affiliates?

An affiliate who had signed up with our program..asked me if I knew of any resources for free content. I know that any type of duplicate content can get a blog or site dumped into Google's dreaded supplemental index. So I posted this question for feedback on abestweb.com. and got some great responses and ideas from the members. First members strongly warned against using free content for the following reasons...
  • Copyright issues - many of the repositories of "free" content are simply compilations of copyrighted material, with the attribution stripped out or replaced. Even if you can't find the same content in a Google search... you may be surprised to find out that it was copied from a site that isn't indexed because it requires registration, and/or because it charges for access to content. (And although most copyright owners will simply send you a "cease and desist" message, every year there are lawsuits filed by some copyright owner or broker against a zillion defendants.)
  • Beware of using offshore "writers" in India - content that is often very thinly adapted from copyrighted materials and very poorly written.

A good suggestion I got for content ideas is to set up a google news alert..You set up alerts by keyword and they drop you an email whenever they find related articles. This can give you some ideas for articles to write.

and finally, talk to people in your industry..there may be writers who are willing to give your articles for free to get their name out. Need to check these writers out carefully.

Wednesday, February 21, 2007

The Revised Letter

Thanks again to all who gave me their imput on this. Please see new letter..


(Contact Name)

I've reviewed your site example.com and feel we would be a great fit with your intended mom audience. Given the ranking and popularity of your site, you are probably overwhelmed with invitations to join programs. Our base commission rate is 10% but because I see the potential in you, you'll start at 14%. I believe that you would see a good return on your time by adding our links.

Feel free to contact me if you have any questions, or if you feel we may be a good fit, use the link to sign up below.

The Nannies4hire.com Affiliate program

Nannies4hire.com is a successful Nation-wide online nanny and family database that offers a state-of-the-art database for families and nannies. Nannies4hire has been affiliated with the nanny industry since 1987 and are proud members of the International Nanny Association (INA).

Choosing a nanny for your children is a big decision which will often involve asking questions and seeking guidance. Nannies4hire has several nanny industry professionals to answer questions by telephone at 402-379-4121

What’s in it for you?

Generous commissions with a minimum of effort on your part:
10% commission on sale of Premier Subscription $299 BEST BUY
10% commission on sale of Platinum Subscription $169
10% commission on sale of Gold Subscription $129
We provide our affiliates with the tools and support needed to be a successful. When you join the Nannies4hire.com affiliate program, you will be supplied with a range of banners and textual links that you can place within your site. You will also have access to tracking both your performance and commission activity.

Sign up now at http://www.nannies4hire.com/affiliates.asp

If you have any additional questions about our program feel free to contact me at mail@nannies4hire.com. I will respond promptly


Sincerely,

Winnie Henchey
Affiliate Marketing Manager
Nannies4hire.com
mail@nannies4hire.com

Affliate Marketing Recruitment Email/lLetter

An historic event the first post to my new blog. I hope that those who read this find the information useful. I wanted to share some highlights of the helpful responses to the Email Affiliate Marketing Recruitement letter that I recently posted on abestweb.com. Below I have provided a copy of the letter, the feedback I received, and the final revised letter.


(Contact Name)

I’ve just reviewed your site sitename.com, and would be honored to have you join our affiliate marketing program. Given the ranking and popularity of your site, you are probably overwhelmed with invitations to join programs. What would be an attractive affiliate marketing program for you? How could I tailor our program (as referenced below) to entice you join forces with our company? Any suggestions or comments are welcome.

If you do not have time to provide feedback at this time please feel free to signup below.

Why join Nannies4hire.com Affiliate program?

Nannies4hire.com is a successful Nation-wide online nanny and family database that offers a state-of-the-art database for families and nannies. Nannies4hire has been affiliated with the nanny industry since 1987 and are proud members of the International Nanny Association (INA). Choosing a nanny for your children is a big decision which will often involve asking questions and seeking guidance. Nannies4hire has several nanny industry professionals to answer questions by telephone at 402-379-4121

What’s in it for you?
Generous commissions with a minimum of effort on your part:
• 10% commission on sale of Premier Subscription $299 BEST BUY
• 10% commission on sale of Platinum Subscription $169
• 10% commission on sale of Gold Subscription $129

We provide our affiliates with the tools and support needed to be a successful. When you join the Nannies4hire.com affiliate program, you will be supplied with a range of banners and textual links that you place within your site. Nannies4hire.com uses MyAp as our affiliate solution provider. As an affiliate you automatically become a member MyAp’s Kolimbo network where you have access to tracking your performance and commission activity. Our affiliates are paid by check each month.

Sign up now at http://www.nannies4hire.com/affiliates.asp. nannies4hire.com/affiliates.asp

If you have any additional questions about our program feel free to contact us at mail@ nannies4hire.com. An affiliate manager will respond promptly

Sincerely,
Winnie Henchey
Affiliate Marketing Manager
Nannies4hire.com
Nannies4hire@ comcast.net.

POST ONE
RE: I’ve just reviewed your site sitename.com, and would be honored to have you join our affiliate marketing program.

Feedback: Not really a personal message.Something along the lines of: I've reviewed your site yaddayadda.com and feel we would be a great fit with your intended audience. Your section on howtogetahottietoworkforyouwithyourwifespermission ties in directly with our swedish nanny signup pages and I believe you would see a good return on your time adding our links. I have some other ideas how we could fit on other areas of your site and if you are interested would like to go over them with you or I could send you some relevant links to look at after you sign up.


RE: Nannies4hire has several nanny industry professionals to answer questions by telephone at 402-379-4121

Feedback:You mention the phone but don't mention phone tracking.

RE: Nannies4hire.com uses MyAp as our affiliate solution provider. As an affiliate you automatically become a member MyAp’s Kolimbo network where you have access to tracking your performance and commission activity.

Feedback: Editing out the myap stuff because that gets debated a lot elsewhere

RE: If you have any additional questions about our program feel free to contact us at mail@nannies4hire.com. An affiliate manager will respond promptly

Feedback: Going back to the personal thing, this is something a lot of AMs do and it bugs me a little. You make this nice email out to me personally, from you personally, and then tell me some nameless person who has a couple of free minutes will help me out.Switching back into corporate sales mode, I always, if sending out an initial contact letter/email/etc would state you can contact me here via email/telephone/etc. Once I knew I was getting swamped, etc, I would assign these to my sales staff like this:If you have any questions please feel free to contact me or Joe Blow who I have assigned as your account representative to help you in any way we can.Keep it personal, don't go through all that to, on one of the last lines, make it seem like a form mail.and mail@nannies4hire.com?You don't have your own email? Or an email account that sounds like it has something to do with the affiliate program? It's a step up on those companies that send affiliate email from yahoo or hotmail accounts, but an email like that makes it look like it's going to go into a catchall rather than an actual person.Lastly, I know what you are trying to do with the wording, but personally, with the honored bit, it makes me feel like I'm dealing with a kiss ass type person.

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POST TWO
RE: I’ve just reviewed your site sitename.com

Feedback: Try something more personal instead of sounding like your evaluating it or soudning overbaring like it needs your approval. Remember, you are asking them to join not the other way around.


RE: and would be honored to have you join our affiliate marketing program. Given the ranking and popularity of your site, you are probably overwhelmed with invitations to join programs.

Feedback: This seems good.

RE: What would be an attractive affiliate marketing program for you?

Feedback: I wouldn't ask what would be an attractive program, say why yours shoudl be attractive and relevant to the affiliates content.

RE: How could I tailor our program (as referenced below) to entice you join forces with our company? Any suggestions or comments are welcome.

Feedback: Entice sounds kind of devious or underhanded.

RE: If you do not have time to provide feedback at this time please feel free to signup below.

Feedback: You might want to say to feel free to contact you if he/she has any questions instead of giving a demand or command, and then say or if you feel we may be a good fit, please feel free to use the link to sign up below.

RE: Why join Nannies4hire.com Affiliate program?

Feedback: this seems like the title of a new e-mail.

RE: Nannies4hire.com is a successful Nation-wide online nanny and family database that offers a state-of-the-art database for families and nannies. Nannies4hire has been affiliated with the nanny industry since 1987 and are proud members of the International Nanny Association (INA). Choosing a nanny for your children is a big decision which will often involve asking questions and seeking guidance. Nannies4hire has several nanny industry professionals to answer questions by telephone at 402-379-4121

Feedback: This is pretty good and gives a great background and ads the communications touch to the affiliate's traffic which also ads value to the affiliate because he/she begins feeling that the traffic will be taken care of when he/she refers them.You could also break it up into two seperate paragraphs.

RE: What’s in it for you?Generous commissions with a minimum of effort on your part: • 10% commission on sale of Premier Subscription $299 BEST BUY • 10% commission on sale of Platinum Subscription $169 • 10% commission on sale of Gold Subscription $129 We provide our affiliates with the tools and support needed to be a successful. When you join the Nannies4hire.com affiliate program, you will be supplied with a range of banners and textual links that you place within your site.Nannies4hire.com uses MyAp as our affiliate solution provider. As an affiliate you automatically become a member MyAp’s Kolimbo network where you have access to tracking your performance and commission activity. Our affiliates are paid by check each month.

Feedback: This is good but you might want to think of how to get the last sentence to fit in and flow better with the paragraph.

RE: If you have any additional questions about our program feel free to contact us at mail@ nannies4hire.com. An affiliate manager will respond promptlySincerely,Winnie HencheyAffiliate Marketing ManagerNannies4hire.com

Feedback: Check your punctuation but a great solid ending. Also you might want to make it personal and say contact me with any questions, etc... unless there are multiple affiliate managers. Either way, if you are recruiting this person, it would be best to have them write you since you would be the one they know and the one who should remember their site and more details about why you are recruiting them. Hope this helps!
Liquidation.com Affiliate Program
$1 per unique bid, $25 per closed transaction.

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POST THREE

If you think my site will be a good fit - prove it. Show me that you know I already operate in that area, show me that you have actually been to my site.If I don't operate in your area, tell me why it might be worth my while considering it - EPC and average sales stats do NOT prove jacks*** in proving these things.Send me lavish gifts of large sums of money (no harm in asking).


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POST FOUR

WinnieFirst Impression, and just my opinion...since you have a "targeted audience", it sounds like you've seen their sites and think they will make money for you and themIf your base commission is 10%, and these aff's have been targeted, tell them "everyone else gets 10%, but because I see the potential in you, you'll start at 11% I may be a NOBODY - but I know all the award winners! There HAS to be a way to monetize that!